- Highlight social media manager skills and business results in the same section
- Highlight social media manager skills that make you stand out
- Quantify your work experience
- Add an appropriate resume objective/ resume summary
- Highlight your communication skills through action words
- Do not overstuff keywords
- Go through a grammar check
Social media plays a very crucial role not just in our personal lives, but in businesses as well. Be it to stay abreast of the latest trends or promoting your products, social media is where the world is currently, and not utilizing it will cause a business to lose out on a significant amount of their demographics.
Hence the rising demand for social media manager skills and jobs. But first, you need to perfect the correct way to present your skills and experiences in your social media manager resume to land the best social media manager jobs.
So, let’s begin!
Highlight social media manager skills and business results in the same section
Social media may feel like an easy job, a tweet here and a tweet there, but what grabs the recruiter's attention is if your tweet or post managed to successfully draw in business.
For example, if you are working for an apparel store, you can showcase your social media manager skills by presenting how you increased the purchase through social media or any such quantifiable tasks.
Here's how you can present your social media manager skills along with business results.
" I started an ' A stitch to perfection' campaign on Instagram and Facebook that brought 320 new inquiries and over 1000 new purchases in a matter of 1 week."
Highlight social media manager skills that make you stand out
Another important factor to consider while highlighting your skills in your social media manager resume is to highlight the skills that make you stand out from the crowd. Drafting newsletters, and configuring campaigns are a few common social media manager skills you can mention in your resume.
So, to get the recruiter's attention, you need to ensure you put forth skills that competitors are unlikely to think of. Take, for example, if others are highlighting their campaign configurations, you can highlight your social media manager skills in audience behavior understanding, etc.
The reason for doing so is that a social media manager is not just expected to draft and configure attractive posts on the platforms but will need to have an understanding of the demographics on each social media platform to drive business by attracting the audience.
Hence if you highlight your skills in understanding audience psychology, you are showcasing that you have a deeper understanding of your responsibilities.
In addition to this, mention the social media tools (Hootsuite, Buzzsumo, etc.) you have worked on within your social media skills section.
Quantify your work experience
Your resume is sure to grab the recruiter's attention if you quantify your work experience. Now, quantifying your experience means that you highlight how you drove results using social media platforms.
For example, if your campaign increased business, you need to draw the recruiter's attention to how much the business increased. This will showcase that you are dedicated to your job and inclined to aid the business growth.
Here’s how you can quantify your work experience in your social media manager resume.
“ The “Stitch to perfection” campaign on Instagram that I configured increased orders by 20%.”
Add an appropriate resume objective/ resume summary
One of the primary social media manager skills requires you to be good with words and presentation. Why not present such skills in your social media manager resume?
Every resume requires a resume objective based on your experience. In short, both these sections allow the candidate to present their skills and expertise in 2-3 lines to attract the recruiter to go through the rest of your social media manager resume.
A well-presented resume summary can prove your social media manager skills in attracting attention to the document. Here’s how your resume summary in a social media manager resume will look.
“5+ years of experience in social media marketing and branding. Possess an MBA degree specializing in Marketing Analytics. Excellent communication skills to ensure outreach and digital copywriting to ensure brand presence.”
Highlight your communication skills through action words
An ideal resume of a social media manager should be short, crisp, and precise. The best way to ensure all three criteria are met and to attract recruiters is by using Action verbs. Not only does an action word take lesser space but also provides a solid impact on the recruiter.
Relevant Read: 5 Reasons to use a list of action verbs for a better resume.
Do not overstuff keywords
Keywords play an important role in attracting recruiters’ attention to your social media manager resume. However, stuffing too many keywords in the resume can prove to be counterproductive as the resume may come off as unauthentic.
So, going through the job description posted by the recruiters is the best way to ensure that you have the right keywords to add to your social media manager resume.
Go through a grammar check
The final step to getting the perfect resume for a social media manager is to proofread the document to remove any errors from it. Apart from this, you can also use the Grammarly app to do away with any grammatical errors from your social media manager resume.
Having proper grammatical knowledge is an essential part of your job role as a social media manager. So, if your resume possesses any grammatical errors, the recruiter might think you are not fit for the role.
To conclude, follow these tips for writing a perfect social media manager resume; you can check out Naukri’s Resume Builder for a personalized resume of a social media manager that matches industry standards.
Apart from perfecting your resume, stay abreast of the current in-demand social media manager skills to stay ahead in the race.
All the Best!
