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Brand Marketing Manager

Pillars Investment Company

Job Type

Full-time

Work Type

On-Site

Location

Jeddah, Saudi Arabia

Experience

4 - 8 years
  • Develop and implement brand strategy, tone of voice, and storytelling across platforms
  • Lead integrated campaigns across product launches, events, promotions, and seasonal moments
  • Collaborate with R&D, Creative, and Digital teams to bring new menu items to life
  • Conduct market and trend research to identify white space opportunities
  • Drive pricing and promotion strategy in collaboration with operations
  • Manage agency partners across creative production and research initiatives
  • Build feasibility studies and business cases for new channels like Catering, Events, and D2C Website/App and more
  • Lead event partnership strategy (e.g. sports leagues, concerts) and align execution with Trade Marketing
  • Set KPIs, monitor brand performance, and deliver actionable insights and reporting
  • Ensure consistent cross-functional alignment with Product Development, Trade Marketing, Digital, and Operations