Conduct market research on trends, tools, and best practices to implement in campaigns. Stay updated on algorithm changes.
Deploy digital campaigns across assigned channels and platforms. Execute tests, collect data, and identify optimization opportunities.
Assist in managing social media accounts by creating social media calendar, scheduling, and publishing posts.
Monitor social media interactions and engage with the audience to build community and drive brand awareness.
Track and report on social media metrics and suggest improvements.
Develop and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
Analyze the effectiveness of email marketing efforts and provide recommendations for improvement.
Support the SEO strategy by conducting keyword research, optimizing website content, generating backlinks, and tracking performance.
Work closely with the purchase department for accurate product description and features.
Work closely with the stock department to monitor inventory levels, forecast product needs, and ensure that marketing campaigns are launched for in-stock items.
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