1. Strategy Development

• Plan and execute digital marketing strategies aligned with business goals.
• Identify trends and insights to optimize spend and performance.

2. Content Marketing

• Develop engaging content for websites, blogs, email campaigns, and social media.
• Coordinate with content writers, designers, and video creators to produce quality assets.

3. Search Engine Optimization (SEO)

• Optimize website content for search engines to improve organic rankings.
• Conduct keyword research, on-page SEO, and technical SEO audits.

4. Paid Advertising (SEM/PPC)

• Manage Google Ads, display ads, and paid social media campaigns.
• Analyze campaign performance and adjust strategies to maximize ROI.

5. Social Media Marketing

• Manage and grow social media presence on platforms like LinkedIn, Facebook, Instagram, and X (Twitter).
• Create and schedule posts, monitor engagement, and analyze results.

6. Email Marketing

• Design and execute targeted email campaigns to nurture leads and promote services.
• Maintain email databases and track open and conversion rates.

7. Analytics & Reporting

• Use tools like Google Analytics, Google Tag Manager, and marketing dashboards to track campaign performance.
• Generate monthly reports and insights to inform future strategies.

8. Website Management

• Collaborate with web developers to maintain and update the company website.
• Ensure a seamless user experience and track conversion paths.

9. Marketing Automation

• Implement and manage automation tools (e.g., HubSpot, Mailchimp).
• Set up workflows to streamline marketing processes and lead nurturing.

10. Market Research

• Monitor competitors, industry trends, and audience behavior to stay ahead in digital innovation.