Cultivate and expand strategic relationships with key retail accounts across Saudi Arabia Lead contract negotiations and business development initiatives to drive growth Develop and execute joint Sales and marketing plans covering promotions, launches, and in-store visibility in the assigned territory and channels. Inspire and guide merchandisers to deliver flawless execution Monitor sales performance, forecast accuracy, enhance brand visibility through smart pricing, strong availability, and impactful shelf presence Collaborate cross-functionally with supply chain, finance, administration and marketing teams to align market goals