We are seeking a talented and passionate Marketing Executive to join our dynamic team. As a Marketing Executive, you will play a pivotal role in developing and executing innovative marketing strategies to drive brand awareness, generate leads, and boost sales for our automotive products.
Key Responsibilities:
Brand Management:
- Develop and implement comprehensive brand strategies to enhance brand positioning and reputation.
- Oversee brand identity guidelines and ensure consistency across all marketing materials.
- Monitor brand performance and make necessary adjustments to maintain brand relevance.
Marketing Strategy:
- Develop and execute effective marketing plans and campaigns aligned with business objectives.
- Conduct market research and analysis to identify target audiences and emerging trends.
- Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives.
Digital Marketing:
- Manage and optimize digital marketing channels, including social media, email marketing, and website.
- Develop and execute engaging content strategies to attract and retain customers.
- Track and analyze digital marketing performance to measure ROI and identify areas for improvement.
Event Marketing:
- Plan and execute impactful events, such as product launches, exhibitions, and test drives.
- Manage event budgets and logistics to ensure successful execution.
- Measure event effectiveness and generate post-event reports.
Sales Support:
- Develop sales collateral and marketing materials to support the sales team.
- Provide marketing insights and support to the sales team to close deals.
- Collaborate with the sales team to identify opportunities for cross-selling and upselling.
Budget Management:
- Develop and manage marketing budgets to ensure efficient allocation of resources.
- Track expenses and monitor budget performance.
