We are looking for a data-driven Digital Marketing Specialist whose primary KPI is Sales Growth. You will be responsible for managing our paid advertising budget across Meta and Snapchat, and executing a high-conversion retention strategy via WhatsApp and Email.

This is not a "content creation" role; it is a "Performance" role. You will use our existing high-end assets to drive traffic to our Shopify store and maximize the lifetime value of our customers.

Key Responsibilities

• Meta Ads Management (Instagram & Facebook):

  • Set up and optimize conversion-focused campaigns (Advantage+ Shopping, Catalog Sales).

  • Manage Custom Audiences and Lookalike Audiences using our Shopify customer data.

  • Perform A/B testing on ad copy and creative to lower Cost Per Acquisition (CPA).

• Snapchat Marketing:

  • Manage Snap Ads Manager to reach the local GCC/Emirati demographic.

  • Drive high-quality traffic to the website during peak shopping seasons and exhibitions.

• Email Marketing & Automation:

  • Design and execute high-converting email campaigns (newsletters, new product launches, and seasonal offers).

  • Build and optimize automated "flows" including Abandoned Cart, Welcome Series, and Restock Reminders.

  • Segment the email database to deliver personalized offers to VIP collectors.

• WhatsApp Sales & Retargeting:

  • Execute a WhatsApp marketing calendar using our database of 500+ existing customers.

  • Use personalized messaging to drive restocks and new launch sales.

  • Liaise with customers to close sales using Zina payment links.

• Shopify Analytics & Reporting:

  • Monitor Shopify's "Sales by Traffic Source" and "Returning Customer Rate."

  • Provide weekly reports on Ad Spend vs. Revenue (ROAS) across all channels.