A Visual Merchandiser is a professional who creates and maintains store displays to make products visually appealing to consumers. They also keep an eye on current trends to keep things relevant to shoppers.

· Responsibilities

· Define, design and implement a creative visual merchandising strategy

· Create appealing and eye-catching visual displays that lead the customer through the entire store

· Produce window displays, signs, interior displays, floor plans and special promotions displays

· Identify key messages and set a clear image of the result

· Come up with, revise and present design ideas with assistant merchandisers

· Act in alignment to the organization’s culture, products, image and target market

· Monitor costs and work within budget

· Oversee the production and brief staff on arranging displays

· Change displays to promote new product launches and reflect festive or seasonal themes

· Liaise with suppliers and source elements

· Research lifestyle, demographics and design trends