To lead and implement modern trade marketing strategies that drive category growth, enhance brand visibility, and maximize in-store execution across key modern trade channels (hypermarkets, supermarkets, and key accounts) in GCC. The role will collaborate closely with Sales, Brand Marketing, and external partners to deliver impactful shopper marketing programs.

1. Strategy & Planning

• Develop annual Modern Trade marketing strategy aligned with brand priorities and commercial objectives.
• Plan and execute channel-specific activations, promotions, and visibility drives.
• Lead the preparation of modern trade activity calendars by retailer/channel.

2. Execution & In-Store Visibility

• Ensure best-in-class in-store execution in collaboration with sales and merchandising teams.
• Develop and implement planograms, POSM (Point-of-Sale Materials), and in-store brand theater.
• Partner with Key Accounts to drive JBP (Joint Business Plan) execution and promotional compliance.

3. Promotion Management

• Design, evaluate, and track the effectiveness of trade promotions and activations.
• Work with Category and Sales teams to develop compelling trade offers and bundling strategies.

4. Budget Management

• Manage the Modern Trade marketing budget efficiently.
• Track ROI on promotions, in-store activities, and campaigns, adjusting plans as needed.

5. Cross-Functional Collaboration

• Work closely with Brand Marketing to ensure consistency in messaging across touchpoints.
• Collaborate with Trade Category Managers and Distributors on execution alignment.
• Interface with agencies and vendors for execution of shopper marketing programs.

6. Market Insights

• Analyze shopper behavior, competitor activity, and trade dynamics to identify growth opportunities.
• Generate periodic reports and insights for senior management to support strategic decisions.