Job Type
Full-time
Work Type
On-Site
Location
Cairo, Egypt
Experience
3 - 8 years
Launch and manage campaigns on:
- Meta (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads (mandatory for B2B clients)
- X (Twitter) Ads (when needed)
- Set up conversion tracking (Meta Pixel, Google Tag Manager, Conversion API, UTMs).
- Build segmented audiences and retargeting funnels.
- Optimize campaigns daily to reduce CPL and increase ROI.
- Collaborate with content and design teams to ensure ads match campaign objectives.
- Prepare weekly and monthly performance reports with insights and recommendations.
- A/B test creatives, landing pages, and audiences to improve performance.
- Monitor competitor advertising activities and benchmark performance results.