1. Increase Awareness and Visibility:

•Enhance awareness about company innovative projects, research, events, and achievements among target audiences in the UAE, GCC, MENA, and global markets.

•Position company as a leader in education, technology, and research.

2.Foster Engagement and Advocacy:

•Strengthen relationships with key media outlets, opinion leaders, and stakeholders.

•Build advocacy within media and social communities for company’s projects and vision.

3. Support Enrolment and Partnerships:

•Promote company as the institution of choice for higher education in the UAE and the region.

•Highlight its partnerships with industries and research organizations to attract collaborations.