Role Overview

We’re looking for a Revenue & Performance Marketing Specialist to drive measurable revenue growth by leading the execution, optimization, and analysis of our paid marketing efforts. This role focuses on both D2C customer acquisition and B2B lead generation—targeting retail partners, resellers, and distributors who can carry Ladeena’s product line.

You'll manage cross-platform campaigns, align with content and analytics teams, and integrate both paid media insights and SEO performance data into campaign decisions to maximize effectiveness.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage paid campaigns across:
• Meta (Facebook/Instagram), Google, TikTok, LinkedIn, WhatsApp, Email, and Affiliate Platforms
• Develop funnel strategies to:
• Acquire D2C customers through lead generation and retargeting
• Attract B2B partners (resellers, retailers, and distributors)
• Conduct structured A/B testing on creatives, copy, targeting, and landing pages
• Build and manage segmented audiences based on ICP, behavior, and intent

Demand Generation, ABM & SEO Alignment

• Execute personalized campaigns targeting high-value B2B accounts (Tier 1)
• Retarget ABM and website visitors with relevant content (e.g., case studies, product specs)
• Incorporate SEO insights into campaign strategy—including keyword trends, search intent, and content optimization—to improve quality scores, landing page relevance, and organic-push alignment
• Partner with the content and web team to ensure paid efforts and SEO strategies are aligned and mutually reinforcing

Content & Event Amplification

• Promote content assets (e.g., webinars, blogs, influencer collaborations) via paid media
• Support retail and brand activation events with targeted campaigns
• Ensure campaigns and content leverage top-performing keywords and are optimized for discoverability and conversion

Budget Management & Optimization

• Allocate and monitor campaign budgets across platforms to maximize ROAS and minimize CAC
• Adjust bids, creatives, and targeting based on performance data
• Ensure campaigns stay within budget while supporting top and bottom-funnel goals

Analytics, Insights & Reporting

• Use tools like Google Analytics, HubSpot, Mixpanel, and Salla to:
• Track KPIs: CTR, ROAS, CAC, CPL, funnel conversion, LTV
• Analyze platform and e-commerce performance data
• Integrate SEO performance data (e.g., search traffic, keyword rankings, bounce rates) into reporting for more holistic visibility
• Build and deliver weekly and monthly reports with recommendations to optimize acquisition and retention

Success Metrics (KPIs)

• Direct revenue growth from paid campaigns
• ROAS and CAC performance
• Qualified B2B leads from retailers and resellers
• Content and SEO engagement metrics (CTR, time on page, keyword traffic)
• Funnel conversion rates and budget efficiency