Objective:

This position is responsible for ensuring optimal brand positioning through strategic product assortment aligned with the target customer profile, and to achieve gross margin objectives while maintaining a healthy sell-through rate of 60Percent.

Key Responsibility:

Product Range:

• Develop and execute brand strategies aligned with target customer profiles and market positioning
• Plan category-wise assortment based on performance analysis, market trends, and future potential
• Define seasonal buying strategies using historical data and merchandising insights
• Conduct store grading based on geographic, economic, and brand alignment factors (e.g., elite vs. value-focused stores)
• Formulate seasonal procurement strategies considering previous product performance
• Develop pricing strategies based on perceptual value, competitive intelligence, and margin goals
• Coordinate directly with brand principals to procure merchandise

Order Management:

• Place procurement orders in line with the purchase plan to ensure timely deliveries as per service level agreements
•  Monitor in-transit stock from suppliers to warehouse to ensure uninterrupted product flow

Vendor Management:

• Establish and sustain long-term relationships with suppliers to ensure fair deals
• Ensure on-time delivery of products and adhere to compliance with the contracts of purchase

Store Management:

• Conduct regular store visits to monitor product presentation and assess category performance
• Visit competitor outlets to gather market intelligence and trend inspirations
• Monitor stock cover levels and ensure purchases are planned within allocated budgets
• Train and support store teams to gather customer feedback and enhance product sell-through

Market and Competitor Awareness

• Stay informed about regional and global retail and fashion trends
• Track competitor activities, pricing strategies, and product positioning

Key Performance Indicators:

Quantitative KPI

• Gross margin target 
• Sell through target 
• Exclusive and NOS Business
• Week of cover for particular category
• Stock Ageing and Stock Turn
• Trend/Buy presentation
• Product training

Qualitative KPI 

• Understand market trend 
• Able to grasp business requirement
• Influence brand to customize requirement

Desired Experience:

• Bachelor’s degree in Fashion, Retail, or Business Management from a recognized institution, preferably from a reputed fashion institute
• 2-5 years of relevant experience in retail buying, with proven exposure to fashion or lifestyle categories
• Strong command of MS Excel and PowerPoint, with hands-on experience in data analysis, forecasting, and trend evaluation
• In-depth knowledge of product strategy, vendor management, range planning, pricing, and consumer behavior within retail markets.