Scope:

The Social Media Specialist will leverage the full power of social networking sites to promote the company Brand & Products, and to grow/nurture the community of loyal customers.

Job Purpose

Work closely with Marketing to create engaging content for a company's social media presence, including keeping social media channels updated and brand-focused, and seeking out new social media avenues and ways of connecting with audiences.

ROLE RESPONSIBILITIES:

1. Research audience preferences and discover current trends
2. Develop, implement and manage company social media strategy, platforms.
3. Create engaging text, image and video content
4. Design posts to sustain readers’ curiosity around new products
5. Manage and oversee social media content
6. Measure web traffic and monitor SEO
7. Stay up to date with changes in all social platforms ensuring maximum effectiveness.
8. Keep abreast of the latest social media best practices and technologies.
9. Report on online reviews and feedback from customers and followers.
10. Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
11. Communicate with industry professionals and influencers via social media to create a strong network.
12. Suggest new ways to attract prospective customers, like promotions and competitions.
13. Creating designs related to brand developments (Logos, Icons, Flyers, Catalogs, Profile etc,)
14. Create interior & exterior design using 3D software from concept to completion.
15. Responsible for creating design for display stands & promotional display.
16. Organize and create project submittals & catalogs requested by sales department.
17. Responsible for making designs for Events & Exhibitions from concept to completion.
18. Prepares work to be accomplished by gathering information and materials needed by marketing dept.
19. Preparing Sample boards requested by sales dept.