Conduct research of market trends, customer behavior, and competitor landscape, and prepare reports by analyzing and summarizing data
Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars
Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
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