Roles & Responsibilities
The Marketing Executive has a key support function to the Marketing Manager for the B2B and Industrial Equipment businesses. The role will be core to assisting and coordinating key projects as well as defined roles including events, product promotions, web updates as well as agency coordination and budget tracking. This position will require international travel, you should be available and willing to travel as needed for work-related purposes.
What you will do:
Marketing Administration
- Adaptation rollout/ coordinating campaign collaterals post the master visual approval in conjunction with the Marketing and Manager across the relevant brands
- Plan & execute events / displays, promoting the product & Brand relevant to target customers including but not limited to agency coordination, event set-up requirements, RSVP management with CRM, manpower arrangements
- Plan and procure POS material – in line with product / brand strategy and facility requirements
Digital Marketing
In coordination with the Marketing Manager and Digital (COE) team:
- Ensure product/service accuracy in all communications and website
- Contribute with ideas and suggestions; liaise with all necessary departments (internal and external) to improve and keep the web content up to date
- Assist with Social Media management and reporting (Spinklr)
- Coordinate photo and video shoots as required from time to time for all online channels
General Support
- Support the Marketing manager with projects, budgeting and planning as and when required
- Coordinate marketing communications activity
- Ensure inventory management of all marketing items
- Coordinating agency requirements including quotations and invoicing and RFP/PO initiating to procurement team
Reporting
- Tracking and updating budget file of all monthly expenses by brand to budget
- Quarterly/ Monthly/ weekly campaign performance tracking
Required skills to be successful:
- Analytical, precision, planning, organizing and communication
- Team player
- Self-starter, and capable to work independently
- Ability to work with agencies and external parties
- Flexible
About the team:
Working in a fast-paced and diverse environment, reporting directly to the Marketing Manager.