1. Sales focussed approach. 2. Lay emphasis on the collections from the market. 3. Timely purchase orders to be taken and supplies to be done within lead time. 4. Excellent relationship with all key accounts owners, category managers, team members. 5. Knowing the depth of the market, will be able to launch new products and nurture them. 6. Act as a Medium between company and market. 7. Timely reporting 8. Competitive analysis. 9. Code of conduct