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Digital Marketing Specialist
This is a delivery-focused position for someone who thrives at pace, is confident operating in a matrix environment, and brings strong Arabic/English search expertise across multiple GCC markets. Working closely with regional marketing, sales, and global digital teams, you will ensure digital programs are executed to a high standard, appropriately localised, and optimised through actionable performance insights. About the Role As a Digital Marketing Specialist at Thomson Reuters, you will: Pipeline growth from paid channels: plan, execute, and scale paid acquisition that drives qualified leads MQL/MQR SQL/SQR Opportunity span> Closed-won. Support SEO and GEO execution: keyword/topic research, on-page fundamentals, technical hygiene inputs, and content amplification to grow high-intent organic demand. Build channel strategy, budget allocation, bid strategy, and scaling plans to hit monthly pipeline targetsspan> with clear ROI logic. Run rigorous testing: messaging, audiences, landing page variations, creative formatsspan> and apply learningsspan> and make recommendations. Set up and QA tracking (GA4, Google Tag Manager, conversions) and ensure reporting accuracy. Create dashboards and performance updates with clear actions and recommendationsspan> across tools.
Posted 2 months ago
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