Role Snapshot:

We are looking for a Marketing lead for the Heavy Equipment & Machinery business. You’ll be the primary liaison between business stakeholders and the marketing team, translating commercial goals into briefed, budgeted, and measured campaigns—across digital/performance, events, marketplaces, and merchandising—to drive quality leads and inventory turnover.

Key Responsibilities:

Leadership

Act as the single point of contact between business stakeholders and the Marketing Team.
Own briefs, priorities, SLAs, timelines, and approvals; run weekly stand-ups and status reports.
Maintain brand governance: guidelines, tone, templates, and QA of all outbound assets.

Strategy, Planning & Budgeting

Build the annual/quarterly marketing plan aligned to sales targets.
Own the marketing budget across digital, campaigns, events/exhibitions, marketplaces, and merchandising/Outdoor media; track CPL/CPOpp/CPSale and reallocate to winners.
Define segments (contractors, fleet managers, traders, export buyers) and value propositions per segment/market.

Digital & Performance Marketing (Demand Gen)

Strong understanding of SEO, Paid Ads (Google, Meta, LinkedIn), Email Marketing, and CRM strategies, with the ability to align them to lead generation and conversion goals.
Familiarity with digital marketing and analytics tools (e.g., GA4, GTM, UTMs, Ubersuggest, HubSpot/CRM systems) to interpret performance data and support decision-making.
Collaborate with the digital team to ensure campaigns, tracking, and optimization efforts are aligned with overall marketing objectives.

Marketplaces, Website & Content

Supervise listings on industry marketplaces (e.g., Plant & Equipment, MachineryTrader, etc.)—quality specs, inspection notes, photos/short walk-around videos, and refresh cadence.
Oversee website product catalog, category pages, blogs/case studies; coordinate photo/video shoots and asset libraries.

CRM, Lead Ops & Sales Alignment

Design and monitor lead routing, scoring, and SLAs (speed-to-lead, first-response time); coordinate with Sales on MQL→SQL→Deal definitions.
Oversee nurture journeys (email/WhatsApp), newsletters, and re-engagement plays.
Own data hygiene across CRM and ad platforms (validation, standardization, deduplication, consent & retention), ensure accurate routing, compliant outreach, and trustworthy CPL/CPA/ROAS reporting.

Events, Partnerships & Merchandising

Plan and deliver trade shows, open-yard days, product demos/roadshows from concept to ROI reporting.
Manage merchandising; yard signage, vehicle branding, uniforms/PPE, collateral, giveaways.

Reporting & Compliance

Publish weekly/monthly performance reports: pipeline, CPL/CPA, channel ROI, inventory days-to-sale.
Ensure all communications meet legal/compliance standards and holding-company policies.

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