We are seeking a highly proficient and culturally aware CRM Specialist to implement and manage our customer relationship management system across our medical clinics in the GCC. The ideal candidate will blend technical expertise with a deep understanding of the regional healthcare landscape to enhance patient acquisition, retention, and care.I. Mandatory Technical & Platform Expertise • Platform Proficiency: Deep, hands-on experience with a major CRM platform. HubSpot or Salesforce are highly preferred, with a strong understanding of its service and marketing modules. • Certifications: Relevant platform certifications are required. For example: o HubSpot: HubSpot CRM Implementation, Marketing Software, and Sales Software Certifications. o Salesforce: Certified Administrator, Sales Cloud Consultant, or Health Cloud Accreditation. • Core Technical Skills: o Data Architecture & Management: Expertise in designing custom objects, fields, and page layouts specific to a clinical environment (e.g., Patient ID, Referral Doctor, Insurance Provider, Treatment Type, Appointment History). o Automation & Workflows: Proven ability to build complex automation rules, approval processes, and email alerts for patient follow-ups, appointment reminders, and internal task assignments. o Reporting & Analytics: Mastery in creating custom reports, dashboards, and funnel analytics to track KPIs like patient lead sources, conversion rates, practitioner performance, and clinic revenue. o Integration Capability: Experience in integrating the CRM with key systems used in GCC clinics, such as: § Practice Management Software (e.g., Cerner, Epic) § Telemedicine Platforms § WhatsApp Business API (Critical in GCC) § Insurance Verification SystemsII. GCC Regional & Industry-Specific Expertise (Non-Negotiable) • Understanding of GCC Healthcare Regulations: Knowledge of data privacy laws (like UAE's PDPL or Saudi's NDMO regulations) governing patient information (PII & PHI) is crucial. • Multilingual & Localization Skills: o Language: Proficiency in English and Arabic is a significant advantage. Ability to manage CRM content and communication in both languages. o Cultural Nuance: Understanding of local communication styles, preferences, and sensitivities. For example, crafting campaigns that respect cultural and religious holidays (Ramadan, Eid).• Mastery of Regional Communication Channels: Must be an expert in leveraging WhatsApp for Business as a primary channel for patient engagement, appointment reminders, and support, fully integrated within the CRM. • Patient Journey Mapping for GCC Demographics: Ability to design distinct patient journeys for: o Local Nationals: Often with specific insurance and cultural expectations. o Expatriate Residents: With varying insurance plans and a need for clear communication. o Medical Tourists: Requiring seamless coordination for travel, visas, and extended stay packages.• Experience with High-Value, Service-Oriented Sectors: A background in industries like premium healthcare, hospitality, or luxury retail within the GCC is highly desirable.III. Key Personal & Professional Qualities • Strategic Advisor: Ability to act as a strategic partner to clinic management, not just a technical operator. Must translate business goals (e.g., "increase patient retention for chronic care") into CRM processes. • Exceptional Communication & Diplomacy: Must communicate effectively with a diverse team of doctors, administrators, and front-desk staff, often in a high-pressure environment. • Data-Driven & Analytical: A proactive approach to using data to identify trends, such as which marketing campaigns bring in the most valuable patients or which referral sources are most effective. • Discretion & Professionalism: Unwavering integrity in handling confidential patient data. • Project Management: Ability to manage CRM rollout or optimization projects across multiple clinic locations, accounting for local variations.

Job Summary:PADRA Clinic is seeking a skilled Ads and Performance Marketing Specialist to drive and optimize digital advertising campaigns across all branches. The ideal candidate will be responsible for creating, managing, and analyzing paid advertising strategies on platforms such as Google Ads, Meta (Facebook C Instagram), Snapchat, Twitter (X), TikTok, and YouTube to generate high- quality leads and maximize return on investment (ROI).Ad Campaign Management:· Develop, execute, and optimize paid advertising campaigns for all PADRA branches across multiple digital platforms.· Conduct A/B testing on ad creatives, headlines, and targeting strategies to improve performance.· Set up and monitor conversion tracking, retargeting, and custom audience segmentation.Budget and Performance Optimization:Manage and allocate ad budgets efficiently to maximize ROI.Track key performance indicators (KPIs) such as CPC, CPA, CTR, ROAS, and lead quality to ensure campaign success.Adjust bids, keywords, and targeting based on performance data.Creative Strategy and Content Collaboration:Work closely with the design team to develop compelling ad creatives, videos, and landing pages.Optimize ad copy and visuals for engagement and conversions.Stay updated on trends in digital advertising, competitor activities, and industry best practices.Collaboration and Reporting:Coordinate with the call center and sales teams to ensure lead quality and conversion tracking.Provide weekly and monthly performance reports with insights and recommendations.Monitor and analyze customer behavior trends to refine targeting strategies.

Patient Consultation:Conduct thorough patient consultations to assess symptoms, medical histories, and health concerns.Perform physical examinations and diagnostic tests as needed.Diagnosis and Treatment:Diagnose and treat acute and chronic illnesses.Prescribe medications, therapies, and lifestyle modifications.Refer patients to specialists or other healthcare professionals when necessary.Preventive Care:Provide vaccinations, health screenings, and check-ups.Educate patients on health promotion, disease prevention, and lifestyle changes.Medical Records:Maintain accurate and up-to-date patient records.Document consultations, treatments, and follow-up plans.Patient Management:Manage chronic conditions such as diabetes, hypertension, and asthma.Monitor and review treatment outcomes.Emergency Care:Provide first-line care in medical emergencies.Stabilize patients and arrange for further medical intervention if required.Collaboration:Work collaboratively with other healthcare team members.Participate in case discussions, training, and community health initiatives.

Pre-Operative Preparation: Prepare the operating room and patient.Follicular Unit Extraction (FUE): Extract hair follicles from the donor area.Follicular Unit Transplantation (FUT): Prepare hair follicles .Implantation: Assist in implanting hair follicles into the recipient area.Patient Care: Provide pre- and post-operative instructions and care.Documentation: Maintain accurate records of procedures.