Developing and executing marketing campaigns across various channels to drive brand awareness and lead generation.Collaborating with cross-functional teams such as sales, design, and product to execute marketing initiatives.Conducting market research and analyzing data to identify trends and opportunities for growth.Managing social media accounts and developing content for social media platforms.Creating and managing email marketing campaigns and newsletters.Coordinating events and sponsorships to promote the brand and generate leads.Creating and maintaining marketing collateral such as brochures, presentations, and case studies.Tracking and reporting on the effectiveness of marketing campaigns and initiatives.Managing the marketing budget and ensuring all initiatives are within budget.Staying up-to-date on industry trends and best practices to continually improve marketing strategies.