Create and implement social media strategies to increase brand awareness and drive engagement.Manage social media accounts and ensure content is engaging, relevant, and consistent.Monitor and analyze social media metrics to track performance and identify areas for improvement.Stay up-to-date with industry trends and best practices to optimize social media presence.Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.Respond to customer inquiries and comments on social media platforms in a timely and professional manner.Create and curate compelling visual content, including graphics, photos, and videos, to enhance social media presence.Stay informed about emerging social media platforms and tools and recommend innovative strategies for adoption.Manage social media advertising campaigns and budgets to maximize ROI.Identify and engage with influencers and brand advocates to expand reach and enhance brand perception.