Major Functions o Develop and implement marketing plans and brand building initiatives that create loyalty for the product/brand in line with the company’s vision and strategy.

Basic Duties & Responsibilities

Develop brand communication which effectively reflects the brand objectives to build brand equity.

Provide brand direction to develop and execute product/brand marketing programs to build brand awareness and increase sales.

Develop Brand strategies based on consumer insights from consumer research and Trackers for Kuwait and International markets to improve brand health.

Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions.

Communicate brand strategies to marketing communications, sales, and other departments.

Coordinate and align brand strategy with corporate marketing plan.

Coordinate with marketing support department to develop advertising and promotional programs, pricing, positioning, and packaging.

Assess and develop brand names to differentiate product.

Monitoring, planning and coordinating product launch.

Guide creation of product portfolio.

Evaluate and analyze program results and present recommendations for changes in brand strategy.

o New Product Development (NPD)/Brand Initiatives

Manage and launch Brands NPD/ Brand Initiatives in order to introduce new products that meet the consumer needs and create market differentiation. o Internal Co-ordination:

Improve and manage internal co-ordination with important departments for timely execution of brand plans and actions. o Consumer Research:

Conduct consumer research whenever required based on brand issues and opportunities.

o Consumer and Retail Trackers:

Regularly analyze all brand trackers to identify brand issues and opportunities. o Pricing & Profitability:

Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units.

o Marketing Plan & Budget:

Create and implement annual brand plans and activities in order to meet the short- and long-term brand objectives.

III. Minimum Requirements At Joining:

o Education:

MBA in Marketing preferred.

o Work Experience:

At least 8 full years of marketing / brand building of FMCG products is mandatory. o Required skills:

Languages: English & knowledge of Arabic will be an advantage

Computer: MS office

Understanding of marketing principles and brand building elements, analytical, influencing & negotiation, Execution, Business orientation

o Training Required.:

Product Communication, Brand Communication, Consumer Service Technical Reporting, Fact Finding Techniques, Teamwork Techniques, Cooperation & Coordination, Innovation Techniques.

IV. Competencies

o Business Orientation

o How to generate consumer insights

o Execution of ATL & BTL plans and activities

o Ability to develop marketing plans & strategy

o Influencing & Negotiation

o Cost Consciousness

V. Key Performance Indicators o Market Share o Timely implementation of marketing calendar o Brand/Product Performance (revenue - growth)

o Consumer research and its application o Launch of new products

o Budget controls

VI. Supervision:

o Supervised by: Marketing Department Head

o Supervising: (titles to be recorded)

o Supervising:

Assistant Brand Manager

o Supervised by:

GM - Sales & Marketing