Duties, tasks and responsibilities

· Set the budget for all digital marketing activities.

· Set the quarterly digital content plan approved by the workshop general manager.

· Conduct the demand forecast for the workshop and provide it to the workshop general manager.

· Identify new clients by market researching on quarterly basis and create networking opportunities.

· Build and optimize a database for different customers and accounts (CRM).

· Initiate contact with different customer and accounts updating the client status on CRM.

· Identify and develop new lines of business based on consumer behavior generating new leads for the business.

· Work on current leads' sources generating new leads for the business except for insurance companies and rent solutions.

· Handle the insurance companies with the general coordinator to complete the lead's journey.

· Perform competitor analysis toward obtaining an increased market share.

· Present sales presentations and nurture leads through won opportunities.

· Provide metrics for any visit to the workshop general manager.

· Communicate with internal departments to manage lead provision effectiveness.

· Build an active communication channel with the operations department (Service advisor and general coordinator).

· Develop client relationships and strengthen industry partnerships.

· Provide exceptional customer care to accounts and clients.

· Develop CRM as needed.