Job description
NAOS Solutions is seeking a highly motivated and experienced CRM Strategist. As a CRM Strategist, you will play a crucial role in developing and implementing effective customer relationship management strategies to drive business growth and enhance customer satisfaction. Your primary focus will be on driving customer engagement, improving retention rates, fostering loyalty, and optimizing email marketing campaigns to maximize revenue and customer lifetime value.

Responsibilities:
Develop and execute comprehensive CRM strategies tailored for the e-commerce industry to increase customer engagement, retention, and loyalty.
Utilize customer segmentation techniques to identify distinct customer groups and create personalized messaging and campaigns for each segment.
Collaborate closely with cross-functional teams, including marketing, sales, and data analytics, to align CRM strategies with business goals and ensure consistent messaging across all channels.
Implement and optimize mobile app push notification strategies to drive user activity, increase app usage, and boost conversions.
Design and manage retention programs that include targeted offers, personalized recommendations, and proactive customer outreach to improve customer loyalty and repeat purchases.
Develop and implement effective loyalty programs, such as rewards programs or VIP tiers, to incentivize repeat purchases and increase customer lifetime value.
Utilize email marketing tools and platforms to design, execute, and optimize email campaigns, including cart abandonment campaigns, promotional offers, newsletters, and post-purchase communications.
Monitor and analyze CRM campaign performance metrics, such as engagement rates, conversion rates, retention rates, and customer lifetime value, and provide actionable insights and recommendations for continuous improvement.
Conduct A/B testing and experiments to evaluate the effectiveness of different CRM strategies and optimize campaign performance.
Stay up-to-date with industry trends, best practices, and emerging technologies in e-commerce CRM, mobile app push, customer segmentation, retention, loyalty, and email marketing.
Collaborate with the customer support team to address customer inquiries and issues related to CRM communications.
Ensure compliance with data protection regulations, such as GDPR, and maintain data integrity within the CRM system.

Job requirements
Requirements:
Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
Proven experience as an E-commerce CRM Strategist, CRM Manager, or similar role, with a focus on the e-commerce industry.
Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven recommendations for CRM optimization.
Proficiency in utilizing CRM platforms, email marketing tools, and e-commerce platforms to execute campaigns and measure performance.
Experience with customer segmentation methodologies and creating targeted messaging for different customer segments in the e-commerce context.
Familiarity with mobile app engagement strategies and push notification best practices specific to e-commerce.
Proven track record of developing and implementing successful retention and loyalty programs within the e-commerce industry.
Strong understanding of email marketing strategies, including segmentation, automation, personalization, and deliverability optimization within an e-commerce setting.
Familiarity with data protection regulations, such as GDPR, and the ability to ensure compliance within an e-commerce context.