Job Purpose:
As a Digital Marketing Executive, you'll be the driving force behind our brand's digital presence. From developing cutting-edge campaigns to optimizing our online footprint, your creativity and expertise will be instrumental in shaping our brand identity and driving engagement.
Responsibilities:
- Develop and execute captivating digital marketing campaigns across social media, email, SEO, and online advertising.
- Create compelling content for digital platforms, ensuring brand consistency and audience engagement.
- Optimize social media accounts and analyze performance metrics to refine strategies for maximum impact.
- Collaborate with PR companies and manage influencer partnerships to amplify our brand presence.
- Stay ahead of industry trends and provide insights to inform our digital marketing strategy.
- Collaborate cross-functionally to align digital initiatives with overall business objectives.