We seek an experienced SEO Expert and LinkedIn Ads Specialist to manage and optimize our online presence. You will be responsible for improving organic search rankings through effective SEO strategies, keyword research, on-page/off-page optimization, and technical SEO. Additionally, you will create and manage high-performing LinkedIn ad campaigns, optimizing them for lead generation and engagement.

SEO Strategy Development: Plan and execute SEO strategies to increase organic traffic and improve website rankings.

Keyword Research: Identify high-traffic, relevant keywords and optimize content, meta tags, and headings accordingly.

On-Page SEO: Optimize website elements including meta descriptions, title tags, alt texts, URL structures, and internal linking.

Off-Page SEO (Link Building): Implement link-building strategies to boost site authority and rankings.

Technical SEO: Conduct regular site audits, identify and fix issues (e.g., crawl errors, broken links, page speed), and ensure mobile and voice search optimization.

Content Optimization: Work with the content team to ensure SEO best practices are implemented.

Campaign Management: Develop, manage, and optimize LinkedIn ad campaigns to generate leads and drive traffic.

Target Audience Segmentation: To effectively target ads, identify and define target audiences based on demographics, job roles, and industries.

Ad Creation and Optimization: Create compelling ad copy, and visuals, and A/B test different variations for optimal results.

Budget Management: Monitor campaign budgets and optimize bidding strategies to achieve the best ROI.

Analytics & Reporting: Track key performance metrics (KPIs) and generate reports to measure the effectiveness of campaigns and suggest improvements.