Strategic Planning: Develop and execute digital marketing plans to meet business goals. This is to be done through analysis of market trends and competitor strategies to identify opportunities for growth
Develop and Manage Digital Marketing Campaigns: Oversee a digital marketing strategy and create and manage campaigns across various digital platforms
Content Creation and Management: Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyse content success
SEO and SEM: Optimize content for the website and social media platforms; work on SEO of the website pages and conduct SEM campaigns to increase visibility
Social Media Advertisement: Manage the company’s social media advertisement campaigns, including Meta, X, LinkedIn, and additional channels
Email Marketing: Design, build and maintain our email marketing campaigns and nurture leads
Analytics: Use Google Analytics, Google AdWords, and other relevant sites to analyse and report on key digital marketing campaigns. Analytics of Marketplaces such as Amazon and Noon amongst others
Website & Marketplaces Management: Collaborate with internal teams to create landing pages and optimize the user experience. Responsible for two types of websites (1) direct eCommerce and (2) corporate websites. Marketplaces sales and marketing performance on platforms such as Amazon and Noon
Team Management: Managing a team of collaborators and designers across the various functions mentioned above
Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources. Track expenditures and ensure campaigns are hitting business targets
KPI / Performance Indicators:
Enhance Digital Marketing performance (CTR, CPA, ROAS, ACOS, AOV etc…)
Sales on B2C and B2B eCommerce platforms
Digital Marketing Performance on 3rd Part Marketplaces
