- Develop and implement digital marketing strategies and campaigns to drive brand awareness and lead generation.
- Manage and optimize digital advertising campaigns across various channels, including social media, search engines, and display networks.
- Analyze and report on key performance metrics, providing insights and recommendations for improving campaign performance.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business goals.
- Stay up-to-date with industry trends and best practices, and provide recommendations for incorporating new digital marketing tactics.
- Manage website content and user experience, ensuring it is optimized for search engines and user engagement.
- Identify and evaluate emerging digital marketing technologies and tools, and make recommendations for implementation.
- Monitor and respond to online reviews and customer feedback, maintaining a positive brand image.
- Stay informed about changes to digital marketing regulations and guidelines, ensuring compliance in all marketing activities.
- Manage and allocate digital marketing budget effectively, ensuring maximum return on investment.
