A leading organization based in Abu Dhabi is seeking to expand its team with an experienced Digital Marketing & Analytics Specialist. The ideal candidate will have a background in Financial Services or the Fintech sector.

The Digital Marketing & Analytics Specialist at Liquidity is a key role for a data-driven professional with expertise in digital marketing and analytics. Based in Abu Dhabi, you'll optimize campaigns, manage our digital presence, and provide insights to shape our strategy.

Responsibilities:
• Develop and implement digital marketing strategies across social media, email, and paid ads.
• Manage and optimize campaigns to drive brand awareness, lead generation, and engagement.
• Analyze data to measure campaign performance and ROI, and provide regular reports.
• Oversee social media strategy, ensuring brand consistency and engagement.
• Collaborate with agencies and content creators to ensure campaign alignment and content optimization.
• Implement A/B testing and optimization techniques to improve performance.
• Stay updated on digital trends, recommending new strategies as needed.