The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads, and maintain a strong digital presence online. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.

Your responsibilities will be:

• Create, design, and execute digital marketing strategies, including:
  SEM: (PPC) campaigns on the Google Ads platform: Create, Manage, and Optimize Google Ads Campaigns: Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.
  SEO: Manage and implement SEO best practices to increase traffic and generate organic leads
  Implement and Refine Lead Generation Campaigns: Design and execute campaigns to generate quality leads through various digital channels, respecting the set CPA and ROI.
  Social Media: Develop and Execute Facebook Ads: Plan, create, and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.
  Website Design (WordPress): Utilize WordPress for website design and maintenance.
  
• Monitor and Analyze Campaign Performance: Regularly track and report on PPC performance metrics, including CTR, CPA, ROAS, and conversion rates, to identify areas for improvement.
• Collaborate with internal teams and vendors to launch campaigns on time and within budget.
• Landing Page Optimization: Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.
• Track and Measure Campaign Performance: Use tools like Google Analytics, Google Ads, Google Search Console and Facebook Business Manager to monitor and analyze campaign results.
• Keep up with the latest trends, algorithm and industry best practices to ensure that our strategy remains effective;
• Forecasting and Planning: Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.
• Client and Stakeholder Communication: Prepare presentations and updates for internal stakeholders or clients, providing clear insights into campaign performance and next steps.