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Digital Marketing Specialist

Anker Innovations

Job Type

Full-time

Work Type

On-Site

Location

Riyadh, Saudi Arabia

Experience

0 - 3 years
  • Develop and implement a cohesive digital marketing plan to increase brand awareness and market share.
  • Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms.
  • Oversee the company's social media profiles and presence, including Instagram, Facebook, Tiktok and Twitter, and additional channels that may be deemed relevant.
  • Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI).
  • Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals.
  • Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts.
  • Conduct market research to identify digital marketing trends and insights within the technology sector.
  • Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates.
  • Collaborate with external agencies and vendors as needed to execute digital marketing initiatives.
  • Develop and manage the digital marketing budget, ensuring effective allocation of resources.
  • Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts.