Develop and implement a cohesive digital marketing plan to increase brand awareness and market share.
Manage the creation of relevant and engaging digital content for all channels, including websites, and social media platforms.
Oversee the company's social media profiles and presence, including Instagram, Facebook, Tiktok and Twitter, and additional channels that may be deemed relevant.
Monitor and analyze the effectiveness of marketing content and campaigns, using key performance indicators (KPIs) and metrics such as website traffic, conversion rates, and return on investment (ROI).
Collaborate with internal teams, such as product development and sales, to align digital marketing strategies with business goals.
Manage and optimize online advertising campaigns, including pay-per-click (PPC), display advertising, and retargeting efforts.
Conduct market research to identify digital marketing trends and insights within the technology sector.
Manage email marketing campaigns, including the design and distribution of newsletters, promotional offers, and product updates.
Collaborate with external agencies and vendors as needed to execute digital marketing initiatives.
Develop and manage the digital marketing budget, ensuring effective allocation of resources.
Stay up-to-date with digital marketing technologies and advancements, applying insights to improve marketing efforts.
