Key Responsibilities:

E-commerce Strategy Development: Lead the creation and execution of strategic e-commerce initiatives that align with the company's overall objectives, driving profitable growth.

Website Management and Optimization: Take full ownership of the website's operational capabilities, including aesthetics, functionality, and content, ensuring a seamless, engaging, and efficient user experience.

Data-Driven Performance Analysis: Utilize advanced analytics to analyse each point in the growth marketing funnel, test and implement winning strategies to acquire and convert new eCommerce and subscription customers.

Third-Party Integrations: Leverage analytics tools to monitor key performance indicators (KPIs) such as click-through rates, bounce rates, and customer retention rates, and use this data to make informed decisions that optimize website performance and refine marketing and site strategies.

Operations: Manage day to day operations and develop, maintain operational procedures for the e-commerce activities, including order management, customer service, fulfilment, ensuring alignment with business operations.

Product Management: Oversee the online product catalogue, ensuring it is reflective of the brand, aligned with market demand, and effectively promoted to maximize sales potential.

Promotions & Pricing: Manage product promotions, and pricing strategies to align with inventory and sales objectives, including the introduction of new products and the phasing out of underperformers.

Customer Experience and Service Management: Handle customer service escalations, providing solutions for complex customer service issues that arise from online transactions.

Technical and Security Oversight: Ensure that the e-commerce platform is robust, secure, and compliant with all relevant regulations, safeguarding customer information and company data.

Vendor and Partner Management: Manage relationships with external vendors and technology partners to ensure they meet the needs of the business, negotiating contracts that favor the company’s interests.

Innovation and Market Adaptation: Stay abreast of emerging e-commerce trends and technologies, adapting and innovating the company’s approach to maintain a competitive edge in the market.