Tasdeer is collaborating with PalTrade to launch an ambitious initiative to promote Palestinian products in Kuwait. The initiative will deliver a wide-reaching promotional campaign to garner the interest of distributors, wholesalers, and individual consumers with a deliberate focus on creating and enhancing demand for Palestinian products within the Kuwaiti market. Kuwait is considered a high-priority market for the promotion of Palestinian exports, and several initiatives have attempted to introduce Palestinian exports into the market. However, these initiatives have lacked consistency and the right business approach to meet Kuwaiti market expectations. Tasdeer and PalTrade are looking for a dynamic, results-driven expert to lead a new approach.

The International Trade and Market Development Specialist will support Palestinian businesses to promote and sell their products and services in Kuwait. They will develop and implement strategies to enhance market penetration, creating business linkages that result in real contracts, organizing B2B events, and providing guidance on standards and procedures required for successful market entry and expansion.

Key Responsibilities

Over the course of the assignment, the expert’s responsibilities will evolve to ensure we are able to deliver effective support to Palestinian businesses. They will work collaboratively with PalTrade and Tasdeer to achieve intervention objectives, and to deliver outputs and results throughout the assignment. Indicative responsibilities will include:

Promotion of Palestinian exports to Kuwait

• Develop and execute marketing strategies to promote Palestinian products and services in Kuwait.
• Plan and organize B2B events, trade shows, and business missions to promote Palestinian exports in Kuwait in coordination with Tasdeer and PalTrade.
• Facilitate B2B meetings and connect private sector organizations from both countries in coordination with Tasdeer and PalTrade.
• Develop promotional materials and presentations to showcase Palestinian products and capabilities.
• Develop deep knowledge of key and potential Palestinian exporters and their products/services.

Analysis of market and business information

• Conduct market research to understand market trends, consumer behavior, and competitive landscape in Kuwait.
• Identify and target key sectors and industries in Kuwait with high potential for Palestinian exports.
• Provide Tasdeer and PalTrade with up-to-date and accurate information about market opportunities, potential leading sectors, and business environment in Kuwait.
• Prepare briefing materials on market-related issues, business opportunities, best practices to approach the market, trade facilitation measures to inform stakeholders and decision makers.
• Conduct information sessions (virtual and/or in-person) to Palestinian exporters on opportunities within Kuwait market

Support Palestinian businesses to navigate standards and procedures

• Prepare briefings on trade procedures, logistics, necessary documents, certifications, and standards required to enter the Kuwaiti market.
• Assist Palestinian companies in meetings the necessary compliance and quality standards for export to Kuwait.
• Liaise with the relevant Kuwaiti trade and production representative bodies and governmental institutions to facilitate reaching mutual agreements that simplify the entry of Palestinian Products and mitigate any impediments, in coordination with the Palestinian Embassy in Kuwait.

Building business linkages and leads

• Establish and maintain relationships with key stakeholders, including industry associations, trade organizations, and government agencies in Kuwait.
• Develop trusting and strategic business linkages with key decision makers of major importers and hypermarkets in Kuwait
• Match Palestinian exporters with potential importers in Kuwait.
• Generate and follow up on leads to facilitate the closing of business deals.
• Support Palestinian companies through the negotiation and deal-making process.

Developing market penetration strategies

• Advise Palestinian companies on effective market entry and penetration strategies for Kuwait.
• Provide support in designing, planning, and executing tailored marketing campaigns and promotional activities to enhance brand visibility and market share in Kuwait.
• Promote and brand Palestine effectively in Kuwait.
• Facilitate the establishment of Palestinian branches or new companies in Kuwait.
• Provide information on competitors to Palestinian products in specific sectors and their unique value propositions.
• Promote investing in sunrise industries in Palestinian for potential importers in Kuwait.

Market reporting and analysis

• Prepare monthly reports on market conditions, competitive analysis, and the effectiveness of promotional activities, and the progress made in creating business linkages.
• Provide insights and recommendations based on market analysis and feedback from stakeholders in the Kuwaiti market.
• Report on any success stories and achievements.

Level of Effort and Location

This is a full-time local position based in Kuwait. The assignment will initially be for one year, subject to renewal based on results and availability of funding. We can explore part-time or flexible working arrangements, if requested.

Reporting

The International Trade and Market Development Specialist will report to appointed Tasdeer and PalTrade representatives.

Application Process

Interested candidates should submit their resume and a cover letter detailing how their competencies, relevant experience and qualifications position them to fulfill the requirements of this position.

Applications should be submitted by July 25, 2024.