Roles & Responsibilities

Desired Candidate Profile

· Define, develop and implement Marketing strategic plans, policies and procedures in line with the Company’s objectives, on the basis of marketing surveys in order to maximize the footfall of the target visitor groups.

· Conducts periodic studies to improve the efficiency of the Marketing department so as to increase satisfaction of the internal customers and prepare the department for offering services to external customers.

· Develop a media plan for ECS exhibitions and also maintain relationship with the local, regional and international media.

· Develop and gain approval for marketing budgets so that the costs are in line with the business objectives and ECS brand is marketed in a cost-effective manner.

· Develop and implement advertisement and promotion strategy for attracting the participants and spreading awareness about ECS.

· Develop and oversee the implementation of marketing communications strategy in order to ensure the required marketing messages consistently reach target audiences.

· Monitor market information through internal reports, market survey, etc and make recommendations on introduction of new exhibitions. Also revise the advertising and promotional activities based on the market information etc.

· Plans for advertising and exhibition promotion activities (including exhibition brochure, manual and other materials) along with the relevant Sales department personnel.

· Responsible for ensuring all marketing research related to the exhibitor preferences, impact of the various promotions and advertisement, customer satisfaction survey are carried out in a timely and efficient manner and within the budget. Also, be aware of the competitor activities and plan accordingly.

· Ensure the development and maintenance of the brand image and positioning of ECS in line with its business objectives.

· Ensure Direct Marketing activities like sending invites to the exhibitors as well as visitors are carried out in a timely manner to maximize participation of the visitors.

· Develop and implement creative programs e.g. educational session within the exhibition or seminar or trade forum in between two exhibitions to attract the participants.

· Ensure timely preparation of the design of the brochure/flyers/invitation and other material to be sent to exhibitors and the target audience.

· Identifies and informs the Training Section of the various training requirement of the direct reports and ensures that all the staff receive relevant training.

· Sets individual targets for the direct reports in Marketing department, manages the performance, develops and motivates staff and provides feedback to them in order to maximize their performance.