Lead and coordinate SSTPC work in the development of a yearly Marketing & Business Development Action Plan for the HHR
Lead and coordinate SSTPC work on market research and surveys (except service quality and passenger satisfaction surveys), including the definition of research instruments and contents, the identification of suitable external service providers and the management of the contracts signed with such providers.
Ensure the development of a network of institutional and business relationships and agreements with Government agencies and public and private entities involved in the general management or in the provision of services to pilgrims (Umrah and Hajj) and visitors (particularly tourist groups), for the purposes of placing the HHR as a preferential means of transportation within the Haramain region. Development, negotiation and management of relevant deals and agreements.
Managing the Contact Center area with the management of the workers and the shifts to be sure that the customer care is doing correctly.
Develop and manage deals and agreements with entities with specific transportation needs and requirements in the region (Universities, Industrial or Residential development entities, Health care service providers, etc.)
·Development and formulation of specific products or offers aimed at widening the customers´ base of the HHR, its ridership, the revenue generated by the passenger services, or meeting particular needs and requirements of specific groups of potential users.
Lead and coordinate the overall marketing and promotion activities to be carried out by the SSTPC, ensuring its alignment and/or integration with SAR general marketing strategy and policies
Managing the interfaces with SSTPC´s main Client (SAR) in the areas of Marketing and Business Development.
Managing the interfaces between Marketing and BD team and other areas of the SSTPC Operation organization (in particular, Customer Care and Public Relations/Communication).
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