Loyalty Operations Executive/Specialist:

The Loyalty Territory Specialist is responsible for executing all marketing and operational
aspects of the Shukran loyalty programme for given territory. This role involves ensuring the
smooth execution of loyalty initiatives, coordination with brands, analyzing and reporting on
campaign performance, and identifying opportunities for improvement for the region. The ideal
candidate is detail-oriented, process driven, analytical, and passionate about enhancing customer
experience through effective loyalty program management.

Key Responsibilities:

• Territory Campaign Management:

o Oversee the day-to-day operations of the loyalty program within the territory
o Ensure timely and accurate execution of program campaigns
o Communicate to key stakeholders to develop and implement campaigns
o Brief creative and operational teams to develop appropriate artwork and campaign
setup

o Manage territory loyalty initiatives

o Manage Platinum and top tier customers and queries
• Data Analysis:

o Analyze loyalty program data to monitor performance metrics and customer

engagement for territory

o Provide insights and recommendations for loyalty activities within territory
o Track and report on key performance indicators (KPIs).
• Customer Engagement:

o From insights and performance, develop strategies to increase customer

participation and engagement.

o Implement targeted campaigns to boost loyalty program membership and activity.
o Drive deeper Platinum engagement with Shukran

• Cross-Functional Coordination:

o Collaborate with marketing, IT, customer service, and finance teams.
o Support loyalty program initiatives and resolve any operational issues.
• Reporting:

o Prepare regular reports on loyalty program territory performance.

o Highlight key metrics and insights for senior management.
• Compliance:

o Ensure all loyalty program activities comply with relevant regulations of the

territory and company policies. • Customer Support:

o Address top tier customer inquiries and issues related to the loyalty program.
o Ensure a positive customer experience.

Qualifications:

• Education:

o Diploma in Marketing, Business Administration, or a related field.

• Experience:

o 2-4 years of experience in loyalty program management, marketing operations, or

a related field.

• Technical Skills:

o Loyalty marketing and programme coordination
o Stakeholder management o Customer service expert

o Customer experience specialist

• Communication Skills:

o Excellent verbal and written communication skills.
o Effective collaboration with cross-functional teams.

• Detail-Oriented:

o High level of attention to detail and organizational skills.

• Customer-Centric:

o Passion for enhancing customer experience and driving customer loyalty.

• Project Management:

o Ability to manage multiple projects simultaneously and meet deadlines.

Key Competencies:

• Good Communicator:

o Ability to communicate effectively with key stakeholders
• Initiative:

o Proactive approach to identifying and addressing operational challenges.
• Team Player:

o Ability to work collaboratively in a team environment.