The Role
We are looking for a results-driven and detail-oriented Marketing Executive to support the execution of marketing campaigns across email, social media, website content, and other digital channels. The ideal candidate should have hands-on experience in digital marketing, be proficient in marketing tools, and stay updated with trending campaign strategies to enhance audience engagement. This role requires strong content creation skills, execution capabilities, and collaboration with cross-functional teams.
Key Responsibilities
Marketing Campaign Implementation & Execution
- Implement and manage email marketing campaigns, ensuring high engagement and performance optimization.
- Assist in executing social media marketing campaigns, including organic and paid content across key platforms.
- Support in planning and publishing website content, ensuring updates align with campaign goals and audience needs.
- Utilize marketing automation tools (HubSpot, Mailchimp, Marketo, etc.) to streamline campaign execution.
- Monitor and track campaign performance, using analytics to optimize future marketing efforts.
- Stay updated on trending marketing campaigns, including influencer marketing, video marketing, and AI-driven campaigns, to support execution.
Content Development & Digital Presence
- Create and edit engaging content for social media, websites, and email campaigns, ensuring consistency in tone and messaging.
- Work with designers and external agencies to develop compelling visuals, videos, and event branding assets.
- Ensure website content is SEO-optimized and aligned with marketing objectives.
- Manage and maintain a strong brand presence across digital channels.
Market Adaptability & Audience Engagement
- Conduct research on market trends, competitor activities, and audience behavior to refine marketing execution.
- Support in adapting campaigns based on industry developments and audience insights.
- Monitor and analyze audience engagement across digital platforms to improve content and campaign effectiveness.
Customer journey management
- overseeing the customer journey from start to finish.
- Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.
Organizational, Communication & Teamwork Skills
- Manage multiple projects and tasks simultaneously, ensuring efficient prioritization and meeting deadlines under pressure.
- Communicate effectively with marketing teams, sales teams, clients, and external partners, ensuring clarity in marketing plans and problem resolution.
- Collaborate with cross-functional teams, sharing ideas, providing feedback, and fostering a supportive and results-driven work environment.
