We are seeking a dedicated and detail-oriented Marketing Manager to join a leading team in financial solutions. This role will drive impactful innovations across Retail Banking, Corporate Banking, Microfinance, Consumer Finance, and Digital Banks Work Location: Cairo. Key Accountabilities • Develop and implement marketing strategies and lead generation through targeted campaigns and digital marketing efforts, focusing on B2B software solutions and financial services. • Enhance brand awareness and positioning in the financial market, ensuring a strong presence for innovation and trust in both B2B and B2C sectors. • Design, execute, and manage multi-channel marketing campaigns (social media, email, digital advertising, etc.). • Conduct market research and analyze industry trends, competitor strategies, and customer insights to refine marketing tactics. • Collaborate with teams to create content that communicates the value of B2B software products and financial services. • Lead go-to-market strategies for new product launches, ensuring successful adoption and customer engagement. • Track campaign performance and ROI, providing regular insights and recommendations for optimization. • Work closely with cross-functional teams (sales, product development, digital) to align marketing efforts with business goals. Knowledge, Skills, and Experience We Are Looking For: • 5+ years of marketing experience, preferably in B2B software . • Bachelor's degree in Marketing, Business Administration, Finance, or a related field. • Proficiency in CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo), specifically for B2B marketing. • Strong digital marketing expertise, including SEO, SEM, and analytics tools. • Exceptional written and verbal communication skills. • Strong leadership experience with the ability to manage teams and marketing initiatives. • Data-driven mindset with analytical skills to measure and report on marketing performance. • Creative problem-solving abilities and attention to detail.
