- Develop and execute data-driven paid advertising campaigns on platforms like Google Ads and Facebook Ads to optimise ROI and conversion rates.
- Conduct thorough keyword research and competitor analysis for organic search strategies, enhancing visibility and search engine rankings.
- Create and manage engaging content for various digital channels, ensuring alignment with brand messaging and audience preferences.
- Analyse campaign performance metrics and provide actionable insights through regular reporting to stakeholders.
- Implement SEO best practices, including on-page optimization, link building, and technical SEO audits, to enhance organic traffic.
- Utilize marketing automation tools to streamline campaign management and improve lead nurturing processes.
- Collaborate with cross-functional teams including design, sales, and product to ensure cohesive marketing strategies.
- Stay updated with industry trends and algorithm changes to adapt strategies accordingly and maintain competitive advantage.
- Engage with online communities and social media platforms to foster brand loyalty and gather user-generated content.
- Manage budgets effectively, ensuring optimal allocation of resources across both paid and organic marketing efforts.
