Roles & Responsibilities
- Develop and execute performance marketing strategies to drive customer acquisition and revenue growth.
- Manage and optimize paid advertising campaigns across various channels, including search, social media, and display.
- Analyze data to identify trends and insights, and make data-driven decisions to optimize campaign performance.
- Collaborate with cross-functional teams to develop and execute integrated marketing campaigns and initiatives.
- Monitor and report on key performance indicators (KPIs) to track campaign effectiveness and make recommendations for improvement.
- Stay up-to-date with industry trends and best practices in performance marketing, and apply knowledge to drive innovation and competitive advantage.
- Manage relationships with external partners and vendors to ensure campaign delivery and performance goals are met.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of market trends.
- Manage budget allocation and forecasting to ensure efficient and effective use of resources.
- Provide regular updates and reports to stakeholders on campaign performance and results.