The Search Engine Optimization (SEO) Expert will be responsible for developing and implementing effective SEO strategies to enhance the online visibility of our website, drive organic traffic, and improve overall online presence. Specific duties include:

Conducting thorough keyword research and analysis using industry-standard SEO tools to identify high-value keywords and understand competitor strategies.

Creating and optimizing website content (including product descriptions and blog posts) to align with SEO best practices and attract target audiences.

Implementing on-page and off-page optimization techniques, including technical SEO (website speed optimization, mobile optimization, schema markup), link building, and local SEO .

Monitoring and analyzing SEO performance metrics (using Google Analytics, Search Console, etc.) to track progress and make data-driven adjustments to strategies.

Regularly reporting on SEO performance and providing recommendations for improvement to management.

Staying current with SEO industry trends and algorithm updates.

Collaborating with the content team to ensure that content is optimized for search engines.