Role Overview

We are seeking a dynamic and strategic Senior Marketing Manager to lead the development and execution of integrated marketing strategies that drive brand awareness, customer acquisition, and revenue growth.

This role will play a critical part in shaping the organization’s market positioning, managing high-impact campaigns, and ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and execute comprehensive marketing strategies and annual plans aligned with business goals

• Lead integrated marketing campaigns across digital, social media, PR, events, and offline channels

• Drive brand positioning, messaging, and market presence across all platforms

• Analyze market trends, customer insights, and competitor activity to inform strategy

• Oversee content development, campaign execution, and performance optimization

• Manage marketing budgets and ensure effective ROI tracking

• Collaborate closely with Sales, Product, and Leadership teams to ensure alignment

• Lead, mentor, and develop the marketing team and manage external agencies

• Monitor KPIs and prepare performance reports with actionable insights for senior management

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s preferred)

• Minimum 10 years of progressive marketing experience, with a strong track record in leadership roles

• Proven expertise in digital marketing, brand management, and performance analytics

• Experience managing multi-channel campaigns and large-scale marketing initiatives

• Strong leadership, project management, and stakeholder management skills

• Experience handling marketing budgets and cross-functional teams

• Exposure to one or more of the following environments is highly desirable:

  • Listed companies

  • Multinational organizations

  • Diversified holding groups

  • Banking, financial, or regulatory institutions

  • Marketing/advertising agencies