Mobile Arts is hiring a results driven Senior Media Buyer (Mobile VAS/DCB experience) to optimize and run high impact paid campaigns across Meta, Google Ads, TikTok and more.
If you possess the skills, qualifications below, we invite you to take your career to new heights with us!
Responsibilities
- Develop and manage performance driven campaigns for CPA, CPI, and WAP offers targeting key global regions including the MENA region, and Europe
- Create and optimize high budget campaigns across Meta, Google Ads, TikTok, Bigo Ads and Snapchat.
- Conduct A/B testing, conversion experiments, and user funnel optimization to improve campaign performance.
- Analyze campaign data using tools like MobiBox; adjust keyword bids, budget caps, and account metrics to enhance ROI.
- Measure and report campaign performance against defined KPIs and ROI targets.
- Identify trends and insights to inform optimization strategies and drive scalable growth.
- Collaborate with internal teams to design landing pages and optimize user experience across channels.
- Continuously update and manage ad groups, keyword lists, and creative assets for sustained success.
- Generate creative concepts for ads, including images, and compelling copy to boost engagement and conversions.
- Integrate campaigns from concept to execution with cross functional collaboration.
- Work with agencies and vendor partners to maximize campaign reach and effectiveness.
- Monitor emerging technologies and provide strategic recommendations for adoption where relevant.
- Apply strong analytical skills to evaluate end to end customer journeys and optimize performance.
- Ensure awareness of regulations and compliance across all platforms and markets.
- Demonstrate excellent communication and negotiation abilities to secure premium ad placements.
