ROLE: SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

Candidate is expected to have hands on experience in Brand page management and content creation.

Have social first and mobile first view of content.

Should be a creative social storyteller who excels at building creative visual content on his/her own.

Should understand today’s fast-moving social media landscape.

High judgement, highly motivated, and creative professional to help drive social media activities in support of our digital marcomm goal.

Passionate and creative self-starter who's eager to engage on new projects and get stuff done.

CORE JOB RESPONSIBILITIES

A) Social Media Publishing and Community Management tasks:

Create monthly content calendar in line with the social media plan and marketing requirements of the brand.

Smoothly take care of community management for accounts – Instagram, Facebook, TikTok

Write engaging brand captions and content in English for the feed and stories.

Publish content on all handles considering optimal time to post.

Take care of organic boosting and promoting brand pages to achieve set KPIs for social media growth based on budgets.

Coordinate with agencies or directly, execute influencer collaborations.

Coordinate and follow Marketing requirements for seasonal campaign planning and execution in alignment with brand/company goals.

Coordinate with departments and internal stakeholders for occasional events & activations to push traffic on-site through digital channels.

Monthly performance analysis with metrics such as followers’ acquisition, reach, clicks, impressions, engagement, and budget analysis.

Implementing learnings and recommendations based on customer feedback and insights.

B) Content creation tasks:

Shoot, edit and create visual content for various social media platforms - Instagram, Facebook, TikTok and YouTube.

Curate grids for monthly calendar – in line with marketing plan and requirements.

Help create graphics / stop motion & knowledge in editing apps for social media content.

Plan and execute photoshoot for content creation & coordination with models /props as required.