Define and lead the social media strategy across Middle East markets (UAE, Saudi Arabia, Qatar and wider GCC)

Identify market-specific opportunities and tailor approaches by region

Drive audience growth, engagement, and brand positioning across platforms

Develop content frameworks and oversee execution, ensuring consistency with global brand guidelines

Analyse performance data and translate insights into actionable strategy improvements

Collaborate closely with the UK-based team to align on campaigns and broader brand direction

Stay ahead of regional trends, competitors, and platform developments

Support influencer and partnership strategies where relevant