- Develop and execute innovative social media strategies that align with brand goals and engage target audiences.
- Create compelling, on-brand content for various platforms, ensuring a consistent voice and visual identity across all channels.
- Monitor social media trends and emerging platforms, adapting strategies to leverage new opportunities for audience engagement.
- Analyze and report on social media performance metrics, using insights to refine content and optimize campaign effectiveness.
- Engage with followers, responding to comments and messages promptly to foster community and enhance brand loyalty.
- Collaborate with cross-functional teams, including marketing and design, to create cohesive campaigns that drive traffic and conversions.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking to maximize ROI.
- Stay updated on industry best practices, tools, and technologies, continuously enhancing skills and knowledge to drive success.
- Conduct competitor analysis to identify trends and opportunities, ensuring the brand remains competitive in the social media landscape.
- Develop and maintain a content calendar, ensuring timely delivery of posts and campaigns while coordinating with relevant stakeholders.
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