ELC Toys Stores is looking for a hands-on Area Manager to oversee our Abu Dhabi territory. This isn't a "head office" role—this is a critical leadership position where you will spend 80% of your time in our stores, coaching Store Managers, driving sales, and ensuring every family that walks through our doors has a magical experience. Working closely with the Operations Manager, you will have the autonomy to run your territory while receiving world-class coaching to elevate your own career. What You’ll Do: Field Leadership (80%): Spend 6+ days a week in stores across Abu Dhabi. You are the coach on the side-lines, providing real-time feedback and holding Store Managers accountable for excellence. Commercial Growth: Analyse KPIs, identify sales opportunities, and implement high-impact promotional campaigns to smash targets. Operational Excellence: Maintain 100% brand compliance, from visual merchandising to health and safety and inventory control. People Development: Build a winning culture. You’ll recruit, onboard, and mentor the next generation of retail leaders, ensuring a strong succession pipeline. Customer Magic: Ensure our teams deliver the "brand promise" through deep product knowledge and exceptional service.Essential Requirements: Experience & Background -4-6 years multi-site retail management experience-Proven track record managing store managers/supervisors-Experience in fast-paced, customer-focused retail environment-Strong commercial results and sales improvement achievements-UAE retail experience essential-Toys, fashion, lifestyle, or similar retail sectors preferred -UAE Driving License Required

Sales & Growth: Achieving sales targets, analyzing trends, and developing strategies for growth.Operations: Ensuring stores follow company policies, maintaining inventory, and overseeing visual merchandising.Staff Management: Recruiting, training, and motivating store teams, while ensuring high performance.Financials: Monitoring store budgets and improving profitability.Compliance: Ensuring stores comply with local laws and safety regulations.Reporting: Communicating store performance and operational issues to senior management.

ESSENTIAL FUNCTIONS AND BASIC DUTIES- Turning Customer Service into Sales> Anticipates, reacts responsively to, and exceeds customer requirements in a friendly and approachable style, and follows correct procedures quickly and efficiently. Follows brand guidance and information on best sellers to maximize sales. Uses selling techniques to increase average transactional value and overall store turnover. Achieves add-on sales through customer directory, making contact on new ranges/items back in stock.> Assesses correct customer approach in terms of signals, timing, and style. Assesses customer needs, decides offers, solutions, information to satisfy these. Identifies and initiates opportunities for add-on sales, selling up/down, and potential repeat sales. Decides timing of the closing sale and suited payment methods. Initiates after-sales contact.- Presentation & Housekeeping> Actively seeks to maintain and improve store retail standards on the selling floor, service areas, and stockrooms to ensure ease of customer self-selection is maximized/directed towards optimizing turnover. Follows/reacts to best sellers for prime positioning, and keeps count of stock / informs out of stock.> Gives continuous attention to display / floor areas to improve presentation standards and sales, and takes necessary action within store manager’s guidelines.> Helps maintain display standards by accepting their involvement in day-to-day cleaning of the store (covering windows, floors, stock, and store equipment).- Replenishment> Processes deliveries and stock transfers efficiently in line with company procedures.> Decides if deliveries are correct against supporting documentation and complete discrepancy reports as required.- Stock Loss> Assists across all activities in reducing stock loss by observing all company procedures, including correct utilization of security equipment, vigilance to all areas of risk, and correct completion of all required documentation.> Decides on levels of potential risk / remains actively vigilant, and takes necessary corrective action and/or notifies store management.

Process and Follow up on all orders as necessary.Coordinate demos and trainings as necessary.New store opening and store reset support for Specialty Retailers.Merchandising and Retail Support for accounts as directed by the Sales Manager.Maintain stores sets/testers/merchandising units/displays/product literature as warranted.Utilize market data (rankings, sales trends, etc.) to improve placement and retail support.Develop relationships at store, wholesale and manufacturer level.Support the Team with support for trade shows and special events as necessary.Communicate with Sales Manager regarding sales issues/objectives.Be courteous and a responsible driver at all times.

ESSENTIAL FUNCTIONS AND BASIC DUTIES- Turning Customer Service into Sales> Anticipates, reacts responsively to, and exceeds customer requirements in a friendly and approachable style, and follows correct procedures quickly and efficiently. Follows brand guidance and information on best sellers to maximize sales. Uses selling techniques to increase average transactional value and overall store turnover. Achieves add-on sales through customer directory, making contact on new ranges/items back in stock.> Assesses correct customer approach in terms of signals, timing, and style. Assesses customer needs, decides offers, solutions, information to satisfy these. Identifies and initiates opportunities for add-on sales, selling up/down, and potential repeat sales. Decides timing of the closing sale and suited payment methods. Initiates after-sales contact.- Presentation & Housekeeping> Actively seeks to maintain and improve store retail standards on the selling floor, service areas, and stockrooms to ensure ease of customer self-selection is maximized/directed towards optimizing turnover. Follows/reacts to best sellers for prime positioning, and keeps count of stock / informs out of stock.> Gives continuous attention to display / floor areas to improve presentation standards and sales, and takes necessary action within store manager’s guidelines.> Helps maintain display standards by accepting their involvement in day-to-day cleaning of the store (covering windows, floors, stock, and store equipment).- Replenishment> Processes deliveries and stock transfers efficiently in line with company procedures.> Decides if deliveries are correct against supporting documentation and complete discrepancy reports as required.- Stock Loss> Assists across all activities in reducing stock loss by observing all company procedures, including correct utilization of security equipment, vigilance to all areas of risk, and correct completion of all required documentation.> Decides on levels of potential risk / remains actively vigilant, and takes necessary corrective action and/or notifies store management.