The Digital Marketing Specialist will develop and execute digital marketing strategies to generate leads, and maintain a strong digital presence online. This role requires creativity, analytical skills, and a deep understanding of digital marketing tools and trends. The duties include researching, strategizing with other professionals, and creating campaign content.Your responsibilities will be:Create, design, and execute digital marketing strategies, including:SEM: (PPC) campaigns on the Google Ads platform: Create, Manage, and Optimize Google Ads Campaigns: Develop keyword strategies, write ad copy, set budgets, and manage bids to maximize ROI.SEO: Manage and implement SEO best practices to increase traffic and generate organic leadsImplement and Refine Lead Generation Campaigns: Design and execute campaigns to generate quality leads through various digital channels, respecting the set CPA and ROI.Social Media: Develop and Execute Facebook Ads: Plan, create, and manage campaigns on Facebook (and Instagram) tailored to specific audiences and objectives.Website Design (WordPress): Utilize WordPress for website design and maintenance.Monitor and Analyze Campaign Performance: Regularly track and report on PPC performance metrics, including CTR, CPA, ROAS, and conversion rates, to identify areas for improvement.Collaborate with internal teams and vendors to launch campaigns on time and within budget.Landing Page Optimization: Collaborate with the web and design teams to create and optimize landing pages for higher conversion rates.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints.Track and Measure Campaign Performance: Use tools like Google Analytics, Google Ads, Google Search Console and Facebook Business Manager to monitor and analyze campaign results.Keep up with the latest trends, algorithm and industry best practices to ensure that our strategy remains effective;Forecasting and Planning: Create projections based on historical data to set realistic performance expectations for PPC and paid social campaigns.Client and Stakeholder Communication: Prepare presentations and updates for internal stakeholders or clients, providing clear insights into campaign performance and next steps.