Develop and execute innovative digital marketing campaigns across various platforms to enhance brand visibility and engagement.Manage social media accounts, crafting engaging content that resonates with target audiences and drives user interaction.Analyze and interpret key performance metrics to optimize ongoing campaigns and improve overall digital strategy.Conduct thorough market research to identify trends, customer preferences, and competitor strategies that inform marketing decisions.Collaborate with design and content teams to produce compelling visuals and copy that align with brand messaging and objectives.Utilize PPC advertising strategies on platforms like Google Ads and social media to drive targeted traffic and achieve ROI goals.Stay updated on digital marketing trends, tools, and technologies to continuously refine skills and strategies.Assist in budgeting and forecasting for digital marketing initiatives, ensuring effective allocation of resources.